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The Social Shoppe

You own a small business, agency or professional practice in the health and wellness industry and are constantly looking for ways to grow your client-base and scale revenue without having to spend a ton of money or work insane hours just to “acquire” new leads and convert them into sales and raving fans.

Everyone around you is talking about social media. But you just don’t get it. It seems like a giant time-sink, and you can’t see how it could ever pay for itself, let alone lead to new business. Plus, you don’t have the time to figure out if it’s all hype or the next-generation, customer-evangelizing lead-machine. And, you’re nervous about “doing it wrong” and causing more harm than good (rightly so).

I get it. But, what if there was another way?

What if you could quickly and easily learn what’s hype, what’s real and how to really use social media? Not to play, but to build your business like never before.

What if you could tap into one of the most powerful, cost-effective channels for lead-generation, customer delight and product research in history?

What if you could leverage social media to rapidly establish yourself and your business as THE go-to expert in your industry and cultivate powerful relationships with key decision-makers that lead them to seek you out?

And what if you could do it without living in fear of doing it wrong and permanently damaging your brand and reputation?

You can. Social media – DONE RIGHT – is one of the most extraordinary business opportunities in the last 100 years. You have the chance to leverage free technology to build a market-dominating brand, a deep well of key relationships, and position yourself as a true thought leader in your market who cares about your community.

What if you could do it all for a fraction of the time, money and effort than ever before? And potentially even pay someone else to “just handle it,” so you get all the benefit with none of the headache.

All of this is possible when you work with our expert strategists and community guides at The Social Shoppe.

We can take you by the hand and show you how.

Contact me for your FREE 15-minute Social Business Assessment to learn more about how we can help you fire up your social-media business-generation engine today.

About

Hi, I’m Ashley. I’m a social storyteller and marketing strategist on a mission to build relationships that fuel business growth while bringing humanity back into the process.

I studied journalism and English at the University of Colorado and successfully adapted my skills to work in marketing, promotions, public relations and social media. Over the years, I’ve worked in the entertainment, building products, consumer products, career development and wellness industries.

In the past, I’ve helped build and execute the social media strategy for a national yoga brand, successfully reaching 15,000+ students by providing an accessible, consistent voice to a misunderstood practice. I’ve strategized and managed online communities for two first-year yoga festivals, growing one community by 800% in three months. Both festivals exceeded ticket sales goals while relying almost exclusively on social media to market their respective events. I’ve also coached and trained individuals in launching and building their brands through social media.

I help solopreneurs and small business owners in the health and wellness industry connect with their customers online to build brand evangelism, increase leads through word of mouth, and ultimately increase sales! Everyone loves a good story.

When I’m not staring at a computer screen Facebooking, pinning, tweeting blogging, writing, creating or imagining, you’ll find me on my yoga mat or spending time with the people I care about. Oh, and I LOVE CUPCAKES. Seriously, it’s a problem.

Connect with me online or send me an email. I’d love to help you transform your social media presence into a winning, productive piece of your overall marketing strategy.

Services

If you’d like to feel less overwhelmed and more confident in your business’ social media presence and strategy, work with me!

One-on-One Training

  • Facebook, Twitter, LinkedIn and/or Pinterest setup
  • LinkedIn, Facebook and/or Twitter optimization
  • Best Practices tips and tricks
  • Blogging and WordPress
  • Analytics & social measurement

Get Trained

Strategy Development

  • Engagement plans
  • Content development
  • Editorial calendars
  • Public relations opportunities
  • Offline support partnerships
  • Blogger outreach list
  • Concrete direction
  • Accountability
  • Clarity & focus

Get Focused 

Testimonials

“When I hired Ashley, I had no strategy for my novel’s Facebook Page. I wanted to do something special for the launch but didn’t know what. I had a presence on Facebook but no clear path for using it to promote my new novel.

Ashley came on board with suggestions for content and giveaways. She helped me set goals that were challenging but achievable. Ashley’s ideas for content to post on the site were extremely helpful.

Ashley not only came up with a comprehensive plan, she helped execute it. She made a blind spot in my marketing a shining spot. Reader engagement was incredible – 2.8% above industry average – and what’s more – I am having so much more fun than I was before. I’ve got tons of ideas to implement and more on the way.

Ashley’s work is perfect for authors or artists who know they have good work to share and want to use social media to make sure they get the word out. A worthwhile and smart investment, if I may say so.”

Cynthia Morris
Original Impulse
Author of the Paris novel Chasing Sylvia Beach

“Ashley helped me with the strategic launch of my Facebook Page for LivingBoulder, a website which will go live this fall. Each time we met we focused on a different aspect of the Facebook marketing strategy. Ashley is very knowledgeable in all areas of social media strategy from the technical, to best practices for storytelling and using your voice, to analytics. I was impressed with Ashley’s preparation for each meeting as well as her teaching style.

Ashley was an invaluable asset. She is professional and her passion for helping individuals and companies launch and grow their brands is evident. Whether you are launching your business or looking to enhance your social media presence, I highly recommend working with Ashley.”

Bonnie Luftig
Founder
LivingBoulder

“I have the pleasure of working with Ashley on our annual Hanuman Festival here in Boulder, Colorado. She is professional, efficient and has the ability to strategically plan and execute successful initiatives in support of social media, newsletter marketing strategy and on-site communication. Ashley is systematic, easy to work with and  gets the job done, creating success for our entire team effort.”

Cara Ferrick
Sales & Marketing Director
Hanuman Festival
http://hanumanfestival.com/

“During her time at CorePower Yoga, Ashley excelled at building relationships with internal and external business partners, increased our social media engagement, and kept a constant eye to the efficacy and metrics of social media initiatives.  She maintains a long-range focus, an unmatched work ethic and achieves results. Her tenacity is balanced with a passion for her work and a deep understanding of the marketing landscape in today’s social society.”

Holly Georgelos
Marketing Director
CorePower Yoga
http://www.corepoweryoga.com/

“Having Ashley do social marketing for my festival, Yoga Rocks the Butte, was awesome! She knows what she is doing, and makes it fun and easy to work together! Thanks Ashley!”

Monica Mesa
Founder
Yoga Rocks the Butte

“I worked with Ashley for several years and know her to be very reliable, professional, and detail-oriented. I am confident that you will be impressed with her service and she will be able to further your organization’s mission.”

Megan Bell
Assistant Director of the University Memorial Center
University of Colorado at Boulder
http://programcouncil.com/

Case Studies

Book Launch & Platform Building – Chasing Sylvia Beach

Live Event Marketing – Hanuman Festival 2012

Social Media Strategy & Management – CorePower Yoga